Local Social Media Is Your Priority In 2020

As an estate agent, you don’t need to be told about the importance of having local knowledge and reputation. Even if you are part of a national chain or you cover various areas, you need to know and understand each local area. If you want to win instructions, you need to showcase your local knowledge and expertise. What better way…

Where Is Your Audience? What Social Platform Is Best For You

You know social media platforms allow you to connect with people, but not all social platforms are the same. You may enjoy using one platform over another personally, but is this the best platform for your business. You must know where your audience is, and what social platform is best for you. You don’t have to be present on every…

How To Promote Your Estate Agency: Balancing Bashfulness and Boasting

When it comes to promoting your estate agency business, you know you need to be seen and heard. This is a highly competitive marketplace, and you have plenty of rivals, even if you operate in a small, local area. Many people have a preconceived idea about estate agents and their self-confidence levels. There is a lot to be said for…

Consistency Is Key – Show Up On Social Media

While social sites such as Facebook and Twitter make the world a smaller place, allowing people and businesses to connect around the world, you shouldn’t overlook the local impact. As an estate agent, you know the power of local. Your local knowledge, expertise and reputation helps you sell homes, it helps you attract buyers, and it underpins much of the…

Creating A Local Identity On Social Media

You know that brand, image and identity are essential to letting agents. In a highly competitive marketplace, you need to differentiate yourself from rival firms and professionals. Your price and services are a way to differentiate yourself, but you often need to do more, and this is why you need a strong identity. In the property and letting industry, local…