How To Promote Your Estate Agency: Balancing Bashfulness and Boasting

When it comes to promoting your estate agency business, you know you need to be seen and heard. This is a highly competitive marketplace, and you have plenty of rivals, even if you operate in a small, local area. Many people have a preconceived idea about estate agents and their self-confidence levels. There is a lot to be said for…

Local Estate Agent SEO: Can You Beat The Big Guys?

If you are a local estate agent, you know competition comes thick and fast, and in all shapes and sizes. You will likely have rival firms which are similar to you, but you may also have some big agents to contend with. These companies may be a national organisation with a local branch, or they may be a local behemoth,…

Estate Agent Branding: What Do People Think When They See You?

As an estate agent, you know branding is important. If you operate in an area where there are many agents and estate agencies, it can be hard for people to differentiate between what is on offer. A brand is often the factor that differentiates agents and helps people narrow down their options. If you currently think that a brand is…

Estate Agent Marketing Planning: Organic and Paid For Social Activities

There are many reasons why social media is so important for your estate agency, and the benefits of organic posts for your marketing activities are crucial. As you can create a Facebook business page and post for free, it is understandable estate agents, and all businesses, want to utilise organic posts. However, sites like Facebook are keen to limit your…

Estate Agent Marketing Ideas 2020

While each new year is important, and a chance to start anew, there is something special about the year 2020. 2020 may not be the start of the new decade, that will come in 2021, but the phrase 2020 vision is sure to become an overused catchphrase in marketing circles, perhaps even before we reach the beginning of the year.…