Thought For The Day – Your Personality Wins Clients

Most clients want an estate agent with experience, with local knowledge and with a good track record. However, even if someone narrows down their options to agents who match this criterion, they will still have a lot of professionals to choose from. There are a lot of great estate agents and agencies operating today. This may be good news for…

How To Promote Your Estate Agency: Balancing Bashfulness and Boasting

When it comes to promoting your estate agency business, you know you need to be seen and heard. This is a highly competitive marketplace, and you have plenty of rivals, even if you operate in a small, local area. Many people have a preconceived idea about estate agents and their self-confidence levels. There is a lot to be said for…

Estate Agents: 20 Ways To Use Video Marketing

You hopefully don’t need us to tell you about the importance of video marketing. It has never been easier or more affordable to make videos which promote your estate agency. Also, your audience is consuming video every single day, and they want more. Therefore, you need to give your audience what it wants, and we have 20 ways estate agents…

Local Estate Agent SEO: Can You Beat The Big Guys?

If you are a local estate agent, you know competition comes thick and fast, and in all shapes and sizes. You will likely have rival firms which are similar to you, but you may also have some big agents to contend with. These companies may be a national organisation with a local branch, or they may be a local behemoth,…

Estate Agent Newsletters: Still Valid In The Modern World

With so much focus on social media, online activities and digital marketing, it is easy to assume traditional marketing methods are outdated and no longer of value or benefit. A lot of companies, across many industries, have moved “all-in” with digital promotion, but if you are an estate agent, you know there are benefits of retaining traditional marketing activities. The…