First of all facebook is the most powerful tool in the world, approx 1 in 2 people in the UK that you speak to daily use facebook why not use it to your advantage?
Majority of facebook company pages fail due to not knowing what to do?
By following the below bullet points will without question make your facebook company page a valuable marketing tool.
Before you start please plan a weekly/monthly marketing message schedule this is vital.
What to do?
Firstly Set up a facebook account if you haven’t done so already
Set up a company page
Add and fill in information tab
Add good quality pictures to show on your company page
Design a non fan and fan facebook page to get more fans quickly
Add property search tab that will link back to your website
Add designed tabs – Request a valuation etc to attract more leads, providing a better experience
Add fan of the week app – Create more interaction & engagement
Add an invite friends app – Ask fans to invite friends to your page – Spread the word!
Add a twitter app – If using twitter
Add you tube app – If offer property videos
Add the contact app – Encourage fans to send you a message & contact you straight away
Encourage staff/friends to like you to begin with – You have to start somewhere
Have an internal plan to encourage staff to discuss Facebook on every appointment
Set up facebook links from your website/ email signatures etc This will encourage link building
Offer incentives to vendors to like you and share you on facebook
Encourage recommendations on facebook from your happy clients
Ask relevant questions – Market research find out what your fans want from you and deliver it
Like relevant companies/ facilities locally – schools/ restaurants/ golf clubs etc
Share/Like local companies status updates if valuable they will then start to reciprocate
Add RSS Graffiti blog app – If use blogs the app will automatically post on your facebook wall
Post 2 relevant newsworthy statuses (local/regional or property related)
Use facebook insights to establish what posts are more successful than others & learn from it
Acknowledge new fans by posting on your wall saying thank you
Set up facebook adverts within your 5 mile radius to spread your brand locally
Add videos that have many views on you tube but are relevant to your business
Add pictures that are relevant – pictures if good will encourage interaction
Add the post planner application to schedule your messages
Have a complaints procedure in place – Be prepared
All the applications above are free just search name of the application in the top search tab of facebook.
Facebook is literally like opening up a new office it takes time to build up but over time will become a valuable marketing tool for any estate agent.
There are Estate Agent’s today generating more business from facebook than web portals.
By using facebook will allow you to simply engage & interactive with your customers thus re-gaining control of your client’s.
By implementing the above will help you build up a strong, loyal & local customer fan base that you control.
This in turn will help retain your existing customers (client for life) whilst enhancing your chances of winning new business.
If you have enjoyed this post then please be kind enough to share the love & subscribe to us.
We would like to recommend that you consider our facebook property search facility & our facebook landing page designs that will convert unique visitors to fans.
To be kept up to date with social media/company news & special offers please like our facebook page https://www.facebook.com/AgentMediaUK
Agent Media UK offers a full social media management service with packages starting at £249 + vat please contact us should you feel you require assistance via our services page http://www.agentmedia.co.uk/services/
Ian Charles Watson
Agent Media UK